Fame

At one point in the mid-Sixties, The Dave Clark Five were bigger than the Beatles, and much bigger than their other rival, The Rolling Stones.

Next to money and power, fame is the thing we desire most. Fame is the name of the game, and many would put fame above the other two.
Why, then, do we treat fame so roughly. Fame lasts for a few years at most, and often no more than the proverbial 15 minutes. We all want to be members of the next N'Sync, and yet . . .
And yet we have already forgotten about the Bay City Rollers; Vanilla Ice is now a Surreal Life reality show joke; and we are already beginning to forget about the Spice Girls.
Why do we devote ourselves, our lives, and sometimes our health, for something that won't last past our thirties?

Santayana - "Those who forget the past are doomed to repeat it."